As a rental property owner in Beverly Hills, you know marketing is critical to finding the right tenants. If you haven’t incorporated virtual tours yet, you’re missing out! Allowing potential tenants to take virtual tours of your rental properties is an excellent way to show them what to expect before they visit.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which show the property from a photographer’s perspective, virtual tours provide an in-depth view of each room.
Recent research indicates that renters prefer virtual tours of rental properties. According to Zumper’s data, over 70% of renters would be content to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an immersive experience for potential tenants to view your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.
The three main types of virtual tours are 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is an extensive panoramic image created by stitching together numerous photos. These tours enable potential tenants to see an entire room in one image and navigate by clicking and dragging. 360 virtual tours are simple and cost-effective to create, making them ideal for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They allow potential tenants to explore the property virtually as if they were actually there. These tours are created by photographing a rental property extensively and piecing the images together with special software. Although this might seem complicated, there are many user-friendly tools and services to assist you. Due to the time and effort involved in creating them, high-end rental properties typically use only three-dimensional virtual tours.
- Virtual Reality Tour. The virtual reality (VR) tour is the newest and most immersive type of virtual tour. These tours enable potential tenants to wear a VR headset and explore the property as if they were walking through it. While VR tours are still uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours significantly ease the traditional hassle of property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is especially beneficial for out-of-state or international renters who find it challenging to schedule physical tours.
- 24/Hour Availability. Virtual tours are accessible to potential tenants 24/7. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. It’s a robust tool that empowers them with flexible viewing options.
- Increased Engagement. Virtual tours have been shown to boost engagement. Potential residents spend more time on websites with virtual tours compared to those without.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Use high-resolution images and videos, avoiding any low-quality or blurry photos. Quality virtual tour content helps potential tenants understand your rental properties better.
- Include a Call to Action. Add a call to action (CTA) at the conclusion of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. Featuring a CTA boosts the chances that potential tenants will decide to rent from you.
Virtual tours provide potential tenants with a feel for your rental properties without requiring an in-person visit. Real Property Management Main can assist in advertising your Beverly Hills properties and increasing your chances of finding excellent, reliable tenants. Contact us online or call 248-852-6204 today!
Originally Published on July 22, 2022
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